One of the basic impetuses to our various ventures in housing, manufacturing and holidays is our passion for rural development. Construction of villas, row houses and bungalows in rural areas generated sustainable employment for unskilled, semiskilled and skilled villagers. A steady income resulted in a marked improvement in their lives. With profit being generated right in their midst by providing goods and services, they no longer had to migrate to cities in search of jobs. Even women benefited from this change. They engaged themselves in making items of everyday use which could be sold directly to users. Each one acquired jobs according to her skill and mettle. Their horizons expanded to include earning and saving for a rainy day.